HomeGym OwnersHow It Works

How we prevent member churn
(even if you've tried everything else).

Three connected pieces — a member dashboard, an automated follow-up engine, and a real-analytics layer. Built around your workflow, not a template. Here's exactly what each one does and how they compound to keep members.

Two paths · one outcome

Choose your risk level. Both paths start the same way.

Want to see it work in your gym before committing? Start with the prototype. Already sold? Skip straight to the full build.

Path A

Prototype

$2,995
24 hours
Flow
DiscoveryMockup buildDemo + feedbackDone
You get
  • Working member-tracking dashboard
  • 1 automated-email template
  • Discovery + demo session included

Next: decide to upgrade — we credit $1,000 if you do within 14 days.

Path B

Full Build

$8,995
3 weeks
Flow
DiscoverySkeletonFeedback loopFull launchTraining
You get
  • Everything in Path A
  • Payment integration (Stripe / Square)
  • Member mobile app
  • Advanced analytics + churn predictor
  • 60-day support

Launches in 3 weeks. You approve each phase before payment moves forward.

Most owners start with the prototype. ~90% upgrade to the full build within 2 weeks — and we credit $1,000 off the full price when they do.

Upgrade rate is projected based on our member-management methodology — live customer data coming Q2.

Feature 1

Member management dashboard

See every member's engagement status at a glance — green (active), yellow (slipping), red (at-risk). Drill into class attendance, purchase history, signup source, anything that matters to your business.

  • Custom-fit to your workflow
  • Mobile-first interface
  • Real-time data, no refresh needed
Members · 247 total● Live · 2s ago
Sarah K.12× / 30d
active
Mike R.2× / 30d
at-risk
Jenna L.0× / 30d
churning
Daniel O.9× / 30d
active
Priya N.4× / 30d
watch
Feature 2

Automated follow-up engine

Set it once. Inactive 14 days → re-engagement email. New member → 7-day onboarding sequence. Birthday → custom offer. Runs 24/7 without you touching it.

  • Custom-fit to your workflow
  • Mobile-first interface
  • Real-time data, no refresh needed
Email automation · 4 active flows
New signup
Welcome + class schedule
0 min
Day 3
Trainer intro + intro-class offer
3 days
Inactive 14d
Re-engagement: "We miss you"
automatic
Inactive 21d
1-on-1 check-in invite
automatic
Feature 3

Real-time analytics

Member retention rate. Churn predictors. Class popularity. Revenue per member. Make decisions based on data, not gut. Identify problems weeks before they become crises.

  • Custom-fit to your workflow
  • Mobile-first interface
  • Real-time data, no refresh needed
Retention
82%
+11
Churn / mo
4.2%
−1.8
MRR
$31.4K
+$3.1K
Retention by cohort
JanFebMarAprMayJunJulAug
Plays well with others

Connects with what you already use.

No ripping and replacing. Your payment processor, email tool, calendar — we wire them all in during build.

Payments
Stripe
Payments
Square
Email
Mailchimp
Email
ConvertKit
Booking
Google Calendar
Booking
Calendly

The member journey, automated.

From signup to retention — every step is captured, automated, and visible. You stay in control without doing the manual work.

1
Member joins
Sign-up form auto-syncs to your dashboard. They're tagged ACTIVE / day 0.
2
Onboarding sequence
Welcome email, class schedule, intro-offer drip over 7 days. Fully automatic.
3
Engagement tracking
Every check-in, class booking, purchase logged. Status updates in real time.
4
At-risk alert
14 days quiet → flagged AT RISK → re-engagement email sends automatically.
5
Re-engagement
Member gets a personalised "we miss you" with a one-tap booking link.
6
Retention achieved
Most flagged members come back before they ever considered cancelling.
Enterprise-grade security

Your member data is locked down.

SSL encryption

End-to-end TLS on every request.

Daily backups

Automatic snapshots, 30-day retention.

99.9% uptime

Enterprise-grade infrastructure SLA.

GDPR + CCPA

Compliant member-data handling, by default.

See it in action.

15 minutes. Live walkthrough of the dashboard, email engine, and analytics built for a gym just like yours.

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