How your MLS-integrated site turns visitors into deals.
Four connected layers: MLS sync → Lead capture → Automated follow-up → Lead management. Each one compounds the next.
Layer 1: MLS Integration
Your chosen MLS connects to your website via API. Listings auto-populate within minutes of being added to your MLS. Your site always shows current inventory — full details, photos, virtual tours.
- Works with any MLS that exposes an API
- Auto-sync within minutes of MLS changes
- Full listing detail pages (photos, beds/baths, days on market)
Layer 2: Lead Capture
Every page is optimized to convert visitors. Homepage 'Get a free market analysis' captures buyer leads. Listing pages capture inquiry leads. Mortgage calculator + buyer's guide capture warm leads via email gate.
- 6+ lead-capture surfaces (home, listings, search, resources, about, calculator)
- Forms tuned for high opt-in rate (mobile-first, 3-field max)
- 20–60 qualified leads per month from your own site
Layer 3: Automated Follow-Up
Every lead is dropped into triggered email sequences. Buyer leads get neighborhood guides + new-listing alerts. Seller leads get market analyses + comparable sales. 5–7 touchpoints over 14 days. Hands-off.
- Buyer / seller / inquiry track separation
- Built-in cadences for each lead type
- Premium tier adds SMS + custom drip workflows
Layer 4: Lead Management
Your dashboard shows every lead, when captured, what they want, email open + click rates, and the next-best action. You see opportunities instead of chaos. You follow up strategically.
- Lead-by-lead activity feed
- Lead-scoring (hot / warm / cold)
- Premium tier integrates with your CRM (Salesforce, FollowUpBoss, etc.)
Your MLS. Your CRM. Your tools.
No ripping out. We wire your existing stack into the new site during build.
The lead journey, end to end.
From "they found you" to "you closed" — every step is captured, automated, and visible. You stay in control without doing the manual work.
Built to MLS standards.
SSL encryption
End-to-end TLS on every request.
Real phone support
Direct line during the build, plus 30/60 day post-launch.
99.9% uptime
Enterprise-grade infrastructure SLA.
MLS-compliant
Built to honor IDX rules + your MLS's listing display requirements.
See it in action.
20-minute walkthrough — live MLS sync, lead capture in action, and a demo of the dashboard.